There’s no need to identify all these metrics; identifying 20% of data that will drive 80% of the impact. Focus on 10 to 20 key dimensions (like industry or campaign name) and associated metrics (such ...

Media and Marketing 2024 is this Thursday, 17 October, at Sheraton Riyadh Hotel and Towers. Doors open at 9 a.m.

If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts. But back in the 2000s, this wasn’t the case.

What is retail marketing? Master these pillars to develop an effective retail marketing strategy, and attract more customers ...

In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, chief client officer ...

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...

DropServe is a self-automated platform that helps entrepreneurs to enter the world of business easily. This system provi ...

It's essential to ensure people are aware of your business, and digital marketing provides a cost-effective way to reach your target audience. Focus on strategies tailored to your ideal customers.

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