There is a fundamental difference between using application programming interfaces for integration and having an API strategy for reuse. We look at how APIs can make digital initiatives shine.

For example, the New York Times states that product placement is "simply putting a branded box of cereal on the kitchen table in a show," but "product integration is having the characters talk ...

WhatsApp Business Features The WhatsApp business integration API offers several useful features that make it easier than ever for businesses to get in touch with their customers. Built for medium ...