The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

Cracker Barrel Old Country Store Inc. came under fire after switching to a new corporate logo, replacing one that featured an ...

Case in point, the popular yogurt brand Chobani. Once hailed as “the people’s yogurt brand,” the company, known for its ...

Cracker Barrel Old Country Store’s shares slumped Wednesday after it said it expects guest traffic to further fall over the next year.The outlook became the latest cloud facing the Lebanon, ...

Cracker Barrel's stock plummeted on Wednesday following the company's failed rebranding, with signs pointing to falling guest ...