We think AI-driven pricing, especially that which is applied to individuals, is a real danger unless it is closely monitored.

In a letter to lawmakers who accused Delta of using AI to spy on customers' personal data in order to "jack up" prices, Delta ...

Dynamic pricing is already in place for some goods. Expect it to spread. Expect the price of goods to change by the minute.

What is really going on is that the massive airline is phasing in artificial intelligence-powered ticket pricing that may offer you a different fare for a particular trip than your neighbor down the ...

We help you decide between the top two co-branded Delta Air Lines credit cards, which have high annual fees but bring a lot ...

Delta Airlines is facing criticism for its use of artificial intelligence to determine ticket prices, a practice known as ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines says it is rolling out "personalized fares," which sounds benign and even sweet, but is precisely the opposite.

Delta Air Lines is taking dynamic pricing to the next level. This week, the Atlanta-based carrier said it hopes to use artificial intelligence to influence pricing on about a fifth of its domestic ...

A basic business class fare means some customers might pay additional fees after dropping thousands on their tickets.

Delta retired its Boeing 777s in 2020 without regret, favoring cost-efficient Airbus jets. Here's why the move was strategic, not sentimental.