Data-driven advertising should be rooted in real-time consumer data, allowing your brand to not only react to shifting trends ...

Moreover, the marketers who can decipher their systems will miss fewer opportunities to connect sales to interested customers, and they will have a competitive edge in the job market. Before we can ...

Companies have been using data science as a secret weapon to generate quick actionable information that improves customer retention. Find out more about it here.

FMCG brands are prioritizing first-party data strategies, leveraging q-commerce and D2C for deeper customer insights. The newsletter explores the evolution of marketing analytics, from gut ...

Hybrid marketing where AI amplifies human creativity, blending data precision with emotional storytelling to craft powerful, ...

to automate, optimize, and enhance various aspects of marketing activities, thereby achieving more efficient, precise, and personalized customer communication and business growth. In simple terms, it ...

Noida-based startup SBSF Agritech develops AI platforms CropLocator, SinkEvaluator, and SinkMonitor to guide crop selection, ...

To build a solid foundation for your business, you must first identify your typical customer and tailor your target marketing pitch accordingly.

Red Robin outlines $1.2B revenue target and pivots to data-driven marketing as traffic declines 3%-4% ...

According to Towards FnB, the global vitamins market size is calculated at USD 14.92 billion in 2025 and is forecasted to hit ...

Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your ...