Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Recently, Beijing Meijiao Technology Co., Ltd. applied for a patent titled "A Method and System for Advertising Design Optimization Based on Big Data Analysis," with publication number CN120598611A ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Alembic is the first to eliminate the guesswork in calculating marketing ROI using composite AI, a graph neural network and contact-tracing mathematics developed during the pandemic SAN ...

New features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc.

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...

Strong campaigns and sharp messaging will only go so far in today’s crowded, noisy B2B landscape—today's marketers need ...