Understanding customer needs and perspectives is crucial for providing exceptional experiences. That makes it important that organizations are well-tuned at all times to the voice of their customers ...

Privacy-first approach. Prioritizing privacy-first practices and compliance with privacy regulations creates consumer trust and enables better, more ethical data use ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies. For example, interaction with a brand’s ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, growth strategies have become paramount for companies striving to thrive in an ...

A 2018 survey by Gladly found that 68 percent of customers say they’re willing to pay more for products and services from brands known for providing good customer service. Providing outstanding ...

Featuring David C. Edelman, executive adviser and senior lecturer at Harvard Business School, and Mark Abraham, managing director and senior partner at Boston Consulting Group Complimentary HBR ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ally Zwahlen Online ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

Strategy (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that Amica Mutual Insurance Company is using the Strategy One platform and its HyperIntelligence® feature to ...