One of the industries most in need of customer database software is e-commerce - and the solution that businesses should ...

Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer ...

There are only a handful of call center software features that vary in a meaningful way between vendors. Here’s what you need ...

data analytics can help businesses identify trends and understand their customer base. Data analytics software can track and analyze data, allowing you to create actionable reports and dashboards.

These expert insights showcase how data can redefine market approaches. Unlocking customer insights using data analytics has ...

Starting with the basic definition, a customer data platform or CDP, is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems.

Two cloud-based customer relationship-management companies’ failure to implement standard cybersecurity protections made them ...

Explore security project management tips to safeguard data with software tools, access controls, and strong cybersecurity ...

Each Challenge has specific and unique rules, all of which are geared toward a target audience. But all the Challenges share ...

“With synthetic data, customers can innovate and research more deeply ... SAS is one of the largest and oldest software ...