What's your advice for marketers who are working on a brand new client/account? In the agency landscape, managing new client ...

Ruchika Malhan Varma, Future Generali's CMO, discusses the evolving role of CMOs, the importance of data and AI, and how ...

This is according to Karen Nielsen Field, an author and founder of Amplified, who addressed this issue in her presentation, The Attention Revolution at the recent Up&Up Group's Elevate event. Her ...