Imagine you are driving down an unfamiliar highway at night. Instead of glancing down at a small screen for directions, a ...

Source: Arctic Ring Shadow XR Studio System. In today's rapidly advancing digital age, XR (Extended Reality) technology has ...

The USA AR market, valued at USD 12.5 billion, is expanding rapidly due to technological advancements and increased AR adoption across industries. Key hubs like San Francisco and New York drive growth ...

Meta CEO Mark Zuckerberg has pitched augmented-reality and virtual-reality devices for more than a decade. They’re still struggling to take off.

Augmented Reality transforms marketing into immersive, interactive experiences that boost engagement and loyalty.

Augmented reality (AR) blends digital information with our real-world view, offering a new way to learn complex medical ...

XR technology, broadly defined, refers to Extended Reality, encompassing Virtual Reality (VR), Augmented Reality (AR), and ...

An increasing number of games are now using virtual reality because of its ability to create appealing immersive worlds. Is ...

Apple should want to launch its first smart glasses by the end of 2026. The first version will not offer typical augmented reality functions, but will rather compete with Metas Ray-Ban glasses. This ...

Computer vision in AR and VR enables these systems to understand and interact with the real world naturally and intuitively ...

Snap is gearing up for the consumer launch of its Specs AR glasses, and in preparation, the company has announced Snap OS 2.0 ...

Apple's smart glasses will launch in late 2026 or early 2027 according to a report, but the initial Apple Glass release will ...