Shares in Cracker Barrel have cratered about 10% since the new logo was revealed and brand perception has soured.

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

Cracker Barrel planned to remodel some restaurants to attract younger crowds. The company is suspending those plans, as it ...

The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change ...

Cracker Barrel has gone through a brutal few weeks. But the restaurant chain has a prime opportunity for a comeback. BI: Any way we can make this lede a bit more colorful?

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

The Southern-themed restaurant chain has sunk from Tennessee must-stop to cookie-cutter corporate chain. | Opinion ...

Trump urges Cracker Barrel to restore old logo as White House creates parody design replacing Uncle Herschel with president ...

"Our values haven't changed, the heart and soul of Cracker Barrel haven't changed," the restaurant chain told Newsweek.