Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Since Aug. 19, when Cracker Barrel initially changed its logo, customer traffic has fallen around 8%, Chief Financial Officer Craig Pommells said during the company's earnings call on Wednesday. He ...

Cracker Barrel ( CBRL) stock fell sharply late Wednesday as investors were disappointed by the company's full-year outlook, which projected a drop in traffic and lower sales in the coming year.

Discover key insights from Cracker Barrel’s Q4 2025 earnings: brand strategy pivot, financial outlook, and traffic trends.

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over ...

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

The restaurant chain warned investors it expects reduced traffic this year, after recently reversing a logo change that drew ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Cracker Barrel made headlines this month after briefly ...

NOW THAT HAS BEEN TRENDING THIS WEEK. CRACKER BARREL SAYS IT IS RETURNING TO ITS OLD LOGO AFTER CRITICS PROTESTED THE COMPANY’S PLAN TO MODERNIZE ON ITS WEBSITE, CRACKER BARREL NOW SAYS IT WILL RETAIN ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. Cracker Barrel Walmart Dunkin' Donuts Restaurant Brand ...