Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Since Aug. 19, when Cracker Barrel initially changed its logo, customer traffic has fallen around 8%, Chief Financial Officer Craig Pommells said during the company's earnings call on Wednesday. He ...

Discover key insights from Cracker Barrel’s Q4 2025 earnings: brand strategy pivot, financial outlook, and traffic trends.

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over ...

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

Cracker Barrel Old Country Store’s shares slumped Wednesday after it said it expects guest traffic to further fall over the next year.The outlook became the latest cloud facing the Lebanon, ...

The restaurant chain warned investors it expects reduced traffic this year, after recently reversing a logo change that drew ...