The Middle Tennessee-based chain addressed the backlash and its response repeatedly during the earnings call. Cracker Barrel CEO Julie Felss Masino said the company has conducted ...

Cracker Barrel's rebrand invited controversy so widespread that ultimately the President weighed in, and it chose to pull the changes entirely.

Cracker Barrel announced that it is returning to its old logo following public backlash over the company's rebrand. LiveNOW from FOX's Carel Lajara is joined by FOX 5 Atlanta's Kaitlin Pratt and ...

Revenue in fiscal 2026, which will run through next July, is projected to be in a range of $3.35 billion to $3.45 billion, ...

The restaurant chain wanted to revive sales with a new logo and appearance, but relented after many patrons – and President Trump – complained ...

Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its country-style restaurants and retail stores. The company began ramping up this ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said ...

The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial Cracker Barrel logo redesign.