Cracker Barrel has addressed its controversial redesign, as well as a Nashville billboard calling for the firing of CEO Julie ...

Cracker Barrel's rebrand invited controversy so widespread that ultimately the President weighed in, and it chose to pull the changes entirely.

Revenue in fiscal 2026, which will run through next July, is projected to be in a range of $3.35 billion to $3.45 billion, ...

Cracker Barrel Old Country Store Inc. slumped after its sales guidance missed expectations, showing the brand is still dealing with the fallout from its controversial and short-lived logo change.

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

On the earnings call, President and CEO Julie Masino acknowledged that Cracker Barrel had underestimated the deep connection customers feel toward the company's nostalgic imagery. CRACKER BARREL TO ...