Shares of Cracker Barrel Old Country Store tumbled 9.3% in extended trading on Wednesday, dragging down retail sentiment, after the company reported mixed quarterly results and issued a soft forecast ...

Cracker Barrel released its fourth quarter earnings, though more of the attention came from the restaurant chain changing back the logo to its original design.

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Since Aug. 19, when Cracker Barrel initially changed its logo, customer traffic has fallen around 8%, Chief Financial Officer Craig Pommells said during the company's earnings call on Wednesday. He ...

Discover key insights from Cracker Barrel’s Q4 2025 earnings: brand strategy pivot, financial outlook, and traffic trends.

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over ...

Shares of Cracker Barrel Old Country Store Inc. fell after hours on Wednesday after the Americana-themed restaurant chain ...

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...

ASHEVILLE, N.C. (WLOS) — The site of a former Cracker Barrel restaurant will become the new location for Ichiban Japanese Steakhouse and Sushi Bar. Ichiban announced its plans to reopen at 34 Tunnel ...

The following is a guest post written by Jon Shapiro, chief creative officer of brand experience at PV&COHO. Cracker Barrel’s recent rebrand was a textbook example of how good intentions and clean ...

NOW THAT HAS BEEN TRENDING THIS WEEK. CRACKER BARREL SAYS IT IS RETURNING TO ITS OLD LOGO AFTER CRITICS PROTESTED THE COMPANY’S PLAN TO MODERNIZE ON ITS WEBSITE, CRACKER BARREL NOW SAYS IT WILL RETAIN ...