After being the center of a cultural firestorm, the restaurant chain plans to tread carefully and solicit feedback before ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said ...

Cracker Barrel Old Country Store Inc. fell sharply after offering sales guidance that missed expectations, showing the brand ...

Cracker Barrel's rebrand invited controversy so widespread that ultimately the President weighed in, and it chose to pull the changes entirely.

The Tennessee-based restaurant chain pivoted back to traditional branding and signage after customers expressed strong opposition to modern logo and store redesigns.

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...