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This beloved American brand lost nearly $100 million after a logo change
On August 19, popular American restaurant company, Cracker Barrel launched a brand new logo replacing the iconic 'Old Timer' ...
Logos are a key component of a business' branding, but all too often, they get a makeover that transforms the image. We miss ...
Cracker Barrel reverses course on its remodel, promising to focus on food quality and its nostalgic Old Country Store ...
In late August, Cracker Barrel announced it would return to its old logo -- which features a man in overalls, known as Uncle Hershel, sitting next to a soda cracker barrel, after which the restaurant ...
The family-dining chain may have moved too quickly to modernize, especially at a time when jittery consumers are craving ...
The restaurant chain said it will not be moving forward with its remodeling plan after customers voiced their displeasure, which comes weeks after the restaurant reversed course on a new logo.
Julie Masino, CEO of Cracker Barrel, said on “Good Morning America” weeks before the restaurant decided to reverse its ...
Restaurant chain Cracker Barrel is trying hard to win back its disgruntled fan base—but it may be too late. After a massive ...
After abandoning a refreshed logo last month in response to anger from conservatives, Cracker Barrel Old Country Store Inc. on Tuesday said it was suspending its remodels, a move one analyst said ...
Cracker Barrel has cancelled renovations in all of its restaurants following backlash over the company’s new “modern” logo.
The Southern-themed restaurant chain has sunk from Tennessee must-stop to cookie-cutter corporate chain. | Opinion ...
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