The logo was originally changed amid rebranding efforts but faced criticism The company made the announcement of the change hours after being called out by President Donald Trump on Truth Social ...

Cracker Barrel has announced it's changing its logo back after criticism of its new logo, including from President Donald Trump.

Trump urges Cracker Barrel to restore old logo as White House creates parody design replacing Uncle Herschel with president ...

Cracker Barrel's rebrand invited controversy so widespread that ultimately the President weighed in, and it chose to pull the changes entirely.

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over ...

The White House is taking credit for Cracker Barrel’s decision to scrap its much-maligned rebrand in the wake of presidential criticism. Cracker Barrel announced Tuesday it would revert to its ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.