Throwback marketing is working for chains like Taco Bell and Chili's. Cracker Barrel bucked the trend, trying to modernize ...

"You've also shown us that we could've done a better job sharing who we are." Cracker Barrel is responding following fan backlash on its recent redesign efforts. The 56-year-old restaurant chain, ...

Cracker Barrel is known for its homestyle Southern food, serving up classics like meatloaf, country fried chicken, and its iconic dumplings. You can get breakfast, lunch, or dinner at Cracker Barrel, ...

The botched Cracker Barrel rebrand and subsequent about-face has captivated Americans and highlighted social media's role in harnessing change. A week after Cracker Barrel unveiled a new logo and was ...

One member of Cracker Barrel’s board of directors is catching heat over his DEI-heavy background following negative reaction to the company’s new logo and redesigned interior and revelations about its ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...

Sales at Cracker Barrel Old Country Store Inc. took a hit from the political firestorm that emerged after the chain updated ...

It would be nice if every single small thing did not now have to become a pawn in a ginned-up culture war. However, the Tennessee-based restaurant chain Cracker Barrel attempted a rebrand, and ...

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize. Do you live here? 41 states where you ...

Shares of Cracker Barrel Old Country Store rose more than 8% on Wednesday after the restaurant said it would discard its new logo amid widespread backlash. The switch occurred just hours after ...