Cracker Barrel's leadership received a failing grade in a proxy advisory firm's pay for performance metric last year before the company decided to move forward on an ill-fated rebranding effort. A ...

After backing away from a controversial logo rebrand loudly opposed by many right-wing influencers, Cracker Barrel also quietly made changes to its website this week.The Tennessee-based roadside ...

Cracker Barrel has quietly removed the Pride page from its website after facing consumer backlash over its rebranding efforts. The website link for Cracker Barrel’s Pride page, which used to boast ...

Just one week after Cracker Barrel debuted its new, simplified logo, the Tennessee-based chain announced it is “going away," and the "Old Timer" is here to stay. Last week, the iconic Southern kitchen ...

Cracker Barrel employees are calling out their embattled CEO following the restaurant chain’s logo crisis — and dishing on everything from downsized hours and pay to the “frozen” food that’s passed ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Copyright 2025 The Associated Press. All Rights Reserved. Copyright 2025 The Associated Press. All Rights Reserved. Cracker Barrel is changing it’s iconic logo, and ...

Cracker Barrel's attempt to rebrand its corporate logo spurred a viral backlash, prompting the company to backtrack. It occurred as the company's leaders were attempting to address the restaurant ...

Cracker Barrel said late Tuesday it's returning to its old logo after critics — including President Donald Trump — protested the company's plan to modernize. In a post on its website, Cracker Barrel ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to ...

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize. In a post on its website, Cracker Barrel ...