The legends of copywriting agree on a universal truth: It can destroy or skyrocket your marketing campaign. "It" is your headline. And that makes sense: The headline is the first thing that gets ...

Andrew Bloomenthal has 20+ years of editorial experience as a financial journalist and as a financial services marketing writer. David Kindness is a Certified Public Accountant (CPA) and an expert in ...

Stanley Kubrick's The Shining, starring Jack Nicholson, has been named the perfect scary film, according to a new mathematical formula. The secret of making a scary movie has been calculated by ...