The measurement of consumers' coupon proneness and the prediction of their redemption behavior is important to the evaluation of marketers' couponing programs. Although considerable attention has been ...

Elite quarterbacks have long been the difference-makers in fantasy football championship runs, and Patrick Mahomes remains at the center of that conversation. Renowned for his ability to extend plays ...

With a majority of 2025 Fantasy football drafts now in the books, the 2025 Fantasy football ADP has largely solidified. Ja'Marr Chase is the consensus top pick, followed by three running backs -- ...