A company logo is a symbol of your company's identity. It creates your customers' first impression of your company. The best logos send a message to customers about the company's values, create ...

A professional logo encourages a customer to do business with a new company. A logo can also make a good impression on potential partners, other businesses and colleagues that you are networking with.

Creating a killer logo that truly reflects their brand in a memorable way is something every business founder aspires to do.

Famous companies from Starbucks to Disney have been involved in lawsuits to protect their logos.

From Nike's "swoosh" symbol, to Starbucks' mermaid, firms take great care of their logos, but how much do they really contribute to a company's success?

From Nike's "swoosh" symbol, to Starbucks' mermaid, firms take great care of their logos, but how much do they really contribute to a company's success?

From fonts to colors, graphic design is how you share your company's personality with the world.

In theory, companies create value for stakeholders by making risky investments. In practice, however, managers in large corporations routinely quash risky ideas in favor of marginal improvements ...

Discover the staggering costs behind the world's most iconic logos, revealing the value of branding.

BUSINESS Logos, the 'silent speakers' of companies KUWAIT: Companies, restaurants, food franchises, environmental institutions, civil society organizations and famous perfume and fashion houses have ...