Although Black Friday is still a few weeks away, Columbia is kicking things off early with a sale on top-rated cold-weather ...

Columbia is hosting an early Black Friday apparel sale with up to 40% off select styles. Shop my favorite deals on jackets, ...

Columbia Sportswear Company is revamping its marketing strategy for its flagship Columbia brand. The company has appointed Matthew Sutton as the new senior vice president and head of marketing.

The approach will lean into the eighty-six-year-old company's unique character to elevate the Columbia brand. These changes are part of the brand's forward-looking strategic brand vision that will ...

“In the year ahead, you’ll see the Columbia brand roll out a product strategy that is deeply intertwined with marketing, allowing us to reach consumers in new, surprising ways to reintroduce ...

In recent months, the Columbia brand initiated ACCELERATE, a growth strategy intended to elevate the brand and attract younger and more active consumers. Over the past 86 years, we've built an ...

In the earnings report, Columbia additionally reported that it was working on a growth strategy for its namesake brand, in a bid to attract “younger and more active consumers.” The multi-year ...

3 when a search warrant was executed at two dispensaries and five homes on Vancouver Island in British Columbia. "These warrants were associated to an organized crime group allegedly involved in ...

There were back-to-back firsts for women in Maritime politics over the last few days, including the election of the first ...

SURREY, B.C. - As Halloween approaches, police on Vancouver Island are urging the public to use caution after officers seized more than 120,000 cannabis-laced edibles, including chocolate and ...