Over the years, brand Colgate has become synonymous with offering innovative and technologically-advanced products, just like Colgate SlimSoft Charcoal. This toothbrush has unique characteristics ...

The objective of the campaign was to create disruption, leveraging the colour black and create conversations around a low involvement category like toothbrushes. The world is not black and white ...

When Colgate was developing its new low-waste Keep toothbrush, which has a reusable aluminum handle and replaceable heads (a starter pack costs $9.99; additional heads are $4.99 for two), the ...

RedFuse Communications, WPP's integrated communications partner of Colgate India, has crafted the campaign. Ayushmann Khurrana as brand ambassador reminds India to choose the new toothbrush with ...