Tom's of Maine is marketed by its parent company, Colgate, as a natural, healthy brand of toothpaste. But is this "natural" toothpaste as good for you as its marketing team claims it to be?

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

Colgate explains why more and more patients are opting for whitening and how dentists can help them to achieve their desired results.