Researchers use content analysis to systematically study messages, whether they’re in text, audio, or video. Conceptual analysis focuses on finding and counting specific concepts, while relational ...

Objective A dashboard was developed with and for Irish general practitioners (GPs) to improve their understanding of practice ...

Older Dutch adults identified health and taste as the key tipping points for shifting toward protein-rich plant-based diets. Knowledge, social context, and practical tools shaped adoption, while ...

AI is transforming qualitative research by automating data analysis, improving accuracy, and scaling insights. Discover the tools, use cases, and advantages that are reshaping how we analyze emotions, ...

Primary data were collected through 40 - 60 minutes in-depth interviews that were later transcribed and then analyzed through inductive coding method. Findings revealed major themes that emerged ...

What is Qualitative data and how can it be valuable? Qualitative data are measures of ‘types’ or ‘categorical’ information and whilst this data might be able to be analysed using some quantitative ...

Recent advances in Large Language Models (LLMs) have revolutionized numerous fields, including Qualitative Data Analysis (QDA). This paper introduces a novel method, ArGUMENT2CODE (A2C), designed to ...

Opinion Digital twins—why qualitative data is needed to build realistic personas The better marketers understand the real people behind the synthetic data, the more customers they can reach ...

What Are Data Analysis Skills? Quantitative and Qualitative Examples Combining quantitative and qualitative data skills allows you to make informed, balanced decisions by understanding both the ...