(Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its insights technology ...

Revolutionizing Qualitative Research with Large Language Models: Dual Enhancements in Efficiency and Reproducibility Traditional qualitative research methods, such as grounded theory and thematic ...

This release also introduces a concept Discuss is calling vibe coding for market insights. Borrowed from software development, where AI turns natural-language instructions into code, vibe coding in ...

To learn more about our research, please attend the BCcampus webinar, In Their Own Words: Post-Secondary Students’ ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

Based on in-depth interviews with nine Douyin users, this study investigates how “positive energy” short videos are ...

Tech companies have shifted focus from designing for people to prioritizing algorithms. We’re entering an era of computing ...

Introduction Caesarean use in India continues to rise and significant disparities exist. However, women and clinicians’ views ...

Researchers use content analysis to systematically study messages, whether they’re in text, audio, or video. Conceptual ...

Founded in 1956 by James Thompson, the Administrative Science Quarterly is a peer-reviewed, interdisciplinary journal publishing theoretical and empirical work that advances the study of ...

The new degree at Indiana University will launch in the fall of 2026 with a selective cohort of about 50 students.