And it showed me that the agency-client relationship could function more like a fractional chief revenue officer role—that is ...

While there is no universally accepted theory of how businesses should treat customers, many models include several of the same key principles. Understanding some of the cornerstones of customer ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Scott Baradell Many of ...

In public relations, it’s easy to think that success is measured by meeting the business needs of our clients, but ...

It’s not hyperbole to say that the COVID-19 pandemic has affected every aspect of the way we do business, and many of the changes are far from temporary. Everything from the way we use tech to the ...

Financial advisors are often called “relationship managers.” My experience, however, has been that while advisors are fantastic at client service, they aren’t actually doing much to “manage” their ...

Businesses small and large depend on customers for survival. Customers drive new trends and provide profits for current and future operations and investments. The use of a customer relationship model ...

Relationships are complicated. And sometimes relationships don’t work out, but the best relationships can be mutually beneficial, even magical. We could be talking about you and your best friend, but ...

Since public relations isn't done "to" a company—it's done "with" the management team or owners—there's an essentially different nature to how this kind of professional service is successfully ...

Advisors are clients too ― we just don't realize it. But if we did, then we might glean insights from our perspective as clients that would have meaningful bearing on our role as advisors. To further ...