Prospect theory has emerged as a pivotal framework in understanding travel choice behaviour under uncertainty, offering a nuanced perspective that diverges from traditional expected utility theory.

Could finding emotional peace really come down to two simple words? Here’s how the ‘let them’ theory works and what you might ...

Do you know someone who is convinced that nothing he or she can do about a situation will change the outcome? Maybe it's about diet, a relationship, or a job. My friend Mark is this type of person.