Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Sales CRM and marketing automation tools aren’t just systems; they play a key role in how companies generate revenue and ...

CRM systems and software allow you to store customer data, pipeline and lead information, and other crucial details about your buyers in one place. Centralizing this data is one of the core benefits ...

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Customer relationship management (CRM) software implementations have a notorious reputation for falling short of expectations, and with good reason.

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. If you Google around you'll find that a great number of customer ...