Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

Choosing a CRM for your small business can feel daunting, with many options and factors to consider. However, if you follow a few best practices, the process can be straightforward and productive — ...

There was a time in the not-so-distant past when the Allegheny College Admissions Department had codes in our student information system (SIS) to indicate whose office an admissions folder was in. We ...

Both vendors provided a hosted version of their applications for testing purposes. The modules were run through simulated real-world usage. We looked at how easy it was to create and edit contacts and ...

The ubiquity of smartphones has made mobile marketing essential for success in today’s business environment. Effective execution, however, requires more than launching creative campaigns. Companies ...

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We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...