Key Takeaways Cracker Barrel is taking steps to reverse a decline in traffic it has seen since unveiling a controversial new logo in August.The restaurant recently offered breakfast specials and will ...

Cracker Barrel reported good financial results for 4Q25, but that was before the rebrand backlash. Now foot traffic is down 8 ...

Cracker Barrel announced that it is returning to its old logo following public backlash over the company's rebrand. LiveNOW from FOX's Carel Lajara is joined by FOX 5 Atlanta's Kaitlin Pratt and ...

Breakfast-lovers know that diner pancakes somehow always taste better than the ones foodies make at home. This is especially true at Cracker Barrel. In Tasting Table's definitive ranking of nine ...

Cracker Barrel hoped to freshen its stores and broaden its base, but a clumsy rollout and fear of being labeled 'woke' takes ...

Shares of Cracker Barrel Old Country Store Inc. slid more than 9% after hours on Wednesday after the Americana-themed ...

The chain saw 5.4% same-store sales growth in the quarter, but its recent logo controversy derailed ongoing performance improvements.

Cracker Barrel’s logo backlash shows how brand amnesia can derail even beloved icons, and why staying true to your roots ...