Augmented Reality transforms marketing into immersive, interactive experiences that boost engagement and loyalty.

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central ...

What are XR Virtual Hosts? XR virtual hosts refer to streamers who use virtual reality technology for broadcasting. They can be a virtual avatar or interact with the real environment through augmented ...

The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the ...

Spotify Business Marketing is responsible for driving demand for Spotify's advertising business and keeping Spotify top-of-mind with media buyers and brands through experiential, digital and social ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Obsess designed a virtual closet for J. Crew, one of 400 virtual ...

IRVING, Texas -- The Dallas Cowboys have introduced a drone to film part of their practices this offseason and they will also use virtual reality to help their players improve in 2015. A source ...

It is absurd to imagine that 88% of the Fortune 500 companies that existed in 1955 have vanished. For instance, the Great ...

CommuteAir is using virtual reality (VR) headsets from Visionary Training Resources (VTR) for its Advanced Qualification Program (AQP) pilot training. The VR training program, using Meta Quest 3 ...

Former Meta user experience researcher Cayce Savage said the company shut down internal research showing Meta knew children ...