Augmented reality is welcoming Walmart shoppers. A Christmas Sleigh Ride AR activation is being featured in nine brand-sponsored aisles throughout 1,000 Walmart locations for the next four weeks. A ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Determining whether to use augmented reality (AR) is a complex decision for any business. Factors such as development costs, finding appropriate use cases, and maintaining the technology have ...

Overview: AR marketing creates immersive, interactive experiences that increase user engagement.Social platforms like ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Virtual reality and augmented reality may be traveling in the same basic direction but for agencies and brands, they’re on different roads. The SapientNitro display at the annual eTail East conference ...

Snap has been developing the “lightweight, immersive” Specs for a decade. It is a wearable computer built into a pair of glasses, aiming to make computing more human by letting users interact with the ...

A LITTLE-known car brand has developed a bizarre new feature to help with road rage. The so-called “Road Rage Reliever” allows drivers to calmly take their revenge on their enemies of ...

United Kingdomcategory Princess Kate joins husband William on visit to town hit by killings, riot 4:26 PM UTC United Kingdomcategory Britain outlines details of closely watched workers' rights plan ...