AI systems prioritize content from trusted experts, so this means influencer marketing can be a key factor for brand ...

Healthcare edition” report deep dives both into what matters most to healthcare consumers as well as who is doing it best. The report ranks the most human healthcare brands by measuring how well they ...

Axa’s campaigns are part of a long-term plan to focus on societal challenges with an emphasis on being solution-oriented and sincere.

When you’re building an early-stage startup, it’s tempting to create a jaw-dropping brand from the start—one that immediately distinguishes you from the competition and attracts users, investors, and ...

Despite its reported exit from Costa Coffee, Coca-Cola remains a global powerhouse. This article explores how brand equity, ...

Dreame is expanding with a branding strategy that is centred on empowering communities with innovation, and sustainable ...

MUJI, short for Mujirushi Ryohin, launched in Japan in 1980 as part of the Seiyu supermarket chain. At the time, companies ...

NORMAN – Oklahoma head women's basketball coach Jennie Baranczyk announced the hiring of Paige Uhr as OU's Director of Recruiting and Branding Strategy on Friday. The new, innovative position will ...

V.F. Corporation (NYSE:VFC) announced on Monday that it struck a deal to sell the Dickies brand to Bluestar Alliance for $600 ...