Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Making a good first impression with potential customers is critical for any business, and your brand name has a lot to do with that. Still, choosing a name can be an underappreciated aspect of ...

However, we also found that relevance matters. A misspelled name that aligns with the product or brand identity can still be successful. For example, consumers responded just as well to Bloo Fog – a ...

Many of today’s consumers, especially younger ones, purposely seek out brands that give back to the world and society in a way that connects with their personal values. In this era of conscious ...

According to a 2024 Marq brand consistency study, companies maintaining a clear and consistent brand voice across channels have reported up to 33% higher revenue compared to peers with fragmented ...

Consumers don't mind when companies use misspelled words—think Lyft for "lift" or Froot Loops for "fruit loops"—as their brand names, as long as the alterations aren't too extreme and the misspelling ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Annika Abell, University of Tennessee (THE CONVERSATION) Consumers don’t mind when ...