The upstart Canadian label makes discreet, high-minded performance gear that might redeem its entire category.

Do you ever notice how your nose has expensive taste, but your wallet prefers a bargain? This is where the great perfume hunt ...

Ritson, who explores post-merger naming in brands and the supposed expert agencies behind them. Today’s focus: VodafoneThree.

Consumers don’t mind when companies use misspelled words—think Lyft for “lift” or Froot Loops for “fruit loops”—as their brand names, as long as the alterations aren’t too extreme and the misspelling ...

Chinese brands are moving into foreign markets as never before. The way they are perceived when they arrive depends not just on the quality of their product but also on their name. A few companies are ...

Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer ...

They argue that Young and his bandmates are infringing upon the brand’s trademark by selling “Neil Young and the Chrome ...

CONSUMERS do not mind when companies use misspelled words – think Lyft for “lift” or Froot Loops for “fruit loops” – as their brand names, as long as the alterations are not too extreme and the ...

HubSpot reports that brands should enhance personalization using AI to meet rising customer expectations and strengthen ...

Buying new tools can sting you right in the bank account, but knowing you'll get a lot of that money back when you sell them ...

Glucagon-like peptide-1 (GLP-1) medications have grown in popularity over the last few years. Common examples include semaglutide (Ozempic, Wegovy, Rybelsus) and tirzepatide (Mounjaro, Zepbound).

Home Depot casts a large shadow when it comes to tools of every kind. Did you know the hardware megastore actually owns these ...