Ritson, who explores post-merger naming in brands and the supposed expert agencies behind them. Today’s focus: VodafoneThree.

In Nigeria’s competitive economy, a strong personal brand can turn expertise and reputation into real business success by ...

They argue that Young and his bandmates are infringing upon the brand’s trademark by selling “Neil Young and the Chrome ...

Hari Mari, the breezy flip-flop brand, is getting more traction in the footwear industry. After getting nods in trend-setting ...

Manhattan Fish Market. San Francisco Coffee. Bonia. Padini. Vochelle. Ogawa.If you thought these companies were American, Italian, Swiss/French, or ...

Buying new tools can sting you right in the bank account, but knowing you'll get a lot of that money back when you sell them ...

Home Depot casts a large shadow when it comes to tools of every kind. Did you know the hardware megastore actually owns these ...

Despite platforms betting big on podcast creators, advertiser investment has been sluggish as brands are slow to acknowledge ...

Protecting your brand means moving beyond old ORM tactics. See how AI helps enhance monitoring, SEO, and proactive content ...

Microwavable meals might be a great, quick dinner, but sadly, some of them simply don't satisfy. Here are the ones customers ...

As a PR professional with over 10 years of experience, I’m witnessing a massive shift: AI is transforming the very foundations of communications. Clients are questioning the value of large agencies ...

Competing with the marketing muscle of major food companies can be daunting for emerging plant-based brands. Yet a large ...