Lacking the two ingredients that contributed to how well Betty Crocker's baking products sold could have easily had something to do with why the Snackin' cake mix was eventually discontinued.

The New Year just got sweeter as Betty Crocker announced the release of Betty X Oreo Season 2. The launch includes three new ...

Betty Crocker may smile out from many ads and boxes of cake mix, but she isn't a real person. So who created the iconic ...

The name Betty was chosen because it seemed friendly. The Crocker came from a retired executive. It all seemed to fit, and ...

Betty Crocker is expanding its Oreo baking lineup with three new mixes: Oreo Baked Cheesecake, Oreo Cookie Pie, and Oreo ...

The Outstandiful Cookie Pie brings together their chocolate fudge cake mix with vanilla frosting. “For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through ...

Betty Crocker is bringing ... With three new mixes, the collection includes a crème puff kit, a petite strawberry scone kit, and a petite sponge cake kit. Each of them features detailed ...

Betty Crocker/Allrecipes This month, Betty Crocker is introducing its new Soft Baked Cookie Mix line, which includes Birthday Cake Batter, Red Velvet, and Chocolate Caramel flavors, at retailers ...