Because promotional marketing is a crucial part of engaging current—and future—customers, we culled this year’s winners of Chief Marketer’s PRO Awards, the world’s leading recognition program for ...

In this article we will share 10 best free marketing ideas for small businesses. If you are looking for out of the box, innovative promotional ideas for marketing, this is the article for you.

Some promotional techniques, such as in-store displays, are more traditional. However, there are a number of other promotional ideas for marketing Chron Logo Hearst Newspapers Logo ...

2. Reward Out-Of-The-Box Thinking. Create an easy-to-use, widely accessible way for employees to submit ideas and thoughts directly to the marketing and communications team.

Bruce Freeman writes a column for Scripps Howard News Service called The Small Business Professor. By trade he heads a marketing and public relations firm. This week he talks about how to test ...

4. You don’t need to think of all the good ideas. You don’t have a corner on wisdom. And you can’t hire enough people who do. Figure out who has the best ideas and buy those ideas, or access ...

Besides spending 30 years in the industry — including running three of the big U.K. radio groups as group program director in the 1990s — he is co-founder of Radio Ideas Bank. It is a company, which ...