Kylie Jenner recently shared a new video on Instagram and TikTok that quickly won over internet users. The 28-year-old ...

Sultry, smudged and undeniably striking, Jenna Ortega’s smoky eye is easier to pull off than you think. Make-up artist Tahlia ...

In the vast and colorful world of cosmetics, certain brands rise above by offering something truly special. Flormar is one of those names, a brand that has steadily built a […] ...

Before TikTok dance challenges and Instagram influencer deals, Michelle Phan sat in front of a webcam with her makeup brushes, unknowingly stacking the building blocks for what would become the ...

Kylie first appeared in the clip wearing a robe with her son Aire, 3, standing behind her with his arms wrapped around her, ...

Nearly 10 years after its heyday, 2016-era makeup is back — complete with cut crease eyeshadow, matte everything, and fake ...

The 'blurring' beauty aesthetic is back, but this time it's about skin confidence and comfort, writes Nyima Jobe ...

Start with a strong, basic, but solid, routine. Think: a gentle cleanser, a lightweight moisturizer with SPF, a multipurpose ...

Shaquille O'Neal announced that his first ever fragrance will be available exclusively at JCPenney starting Sept. 3.

There’s layers to this ish. No literally, a good beat face and skin care routine is layered. If you’re like me, your beauty routine is ever evolving. The joy of introducing a new beauty product into ...

Purpose:With the increasing popularity of YouTube beauty videos, this study extends previous research on YouTube instructional videos by investigating the common characteristics of the 10 ...

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