Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Nike is celebrating the 2024 World Series with the release of the Dunk Low Los Angeles on6. Additionally, sneakerheads got a ...

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

A s Nike brands begins to lose its luster, its been the opposite for the Adidas brand thats seen much success in the Anthony ...

The extension comes at a critical time. The company earlier this month withdrew its full-year guidance and postponed its ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

The newly signed 12-year agreement between NIKE, Inc. and the NBA, WNBA, and NBA G League marks a significant milestone in ...

The Boston Celtics, Los Angeles Lakers, and the rest of the NBA will continue to wear Nike as the two sides formally announced a new deal.

Nike joins hands with Ja Morant to hit Halloween with their Nike Ja 2 "Nightmare" sneakers. These latest Halloween-themed shoes are anticipated to be released on October 25, 2024. Priced at USD 130, ...

Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037.