Much of the action in online travel is happening behind the scenes. The biggest players are doubling down on B2B deals.

B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand ...

B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.

Business-to-business (B2B) ecommerce is one of the fastest-growing sales models, with more than half of lB2B transactions ...

Summary: Amplify is developing Convexa, an AI website builder that will combine intelligent UI design and persuasive copy to ...

Platforms like HubSpot and Salesforce help you orchestrate personalized campaigns across departments. According to Exclaimer, ...

B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences.

“Technology is changing the consumer experience, the mere fact that TikTok has a marketplace and it is generating over $33 billion is proof that B2C [business-to-consumer] trends will continue to ...

The Italian gambling market is entering a new era, one which has caught the attention of some of the global industry’s ...

SMB marketers say CRO is their top priority — but most aren't A/B testing their landing pages. What’s holding them back? The post B2B marketers at SMBs struggle with conversion rate optimization ...