Dublin, Aug. 22, 2024 (GLOBE NEWSWIRE) -- The "Global B2B E-Commerce Market Trends 2024" report has been added to ResearchAndMarkets.com's offering. The report provides a comprehensive analysis of the ...

B2B marketers are using new AI tools to simplify our jobs. But not every tool is a fit for every company. So we invited five of today's top AI software providers to give you a demo of their products' ...

B2B videos can showcase thought leadership, humanize a brand and boost engagement with professional audiences.

The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen ...

Microsoft is continuing to push its support of hybrid-computing environments as one of its main cloud differentiators. On April 12, Microsoft officials blogged about three hybrid migration tools the ...

B2B marketers largely adopt marketing automation throughout their leads process. According to a recent Regalix study, 79 percent of global B2B marketers are implementing marketing automation. Another ...

Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers? We ...

B2C marketers do not know how good they have it. Although the definition of "the modern consumer" is always changing—and marketers are forced to change along with it—B2C marketers have a vast array of ...

While e-commerce has become an established strategy for selling to consumers, B2B companies have been slower to adopt it than their B2C counterparts. Though most B2B brands have active Web sites, few ...