The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services today announced a new strategic content sharing ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The rate that B2B technology sales teams ...

IRVINE, Calif.--(BUSINESS WIRE)--GAN Limited (the “Company” or “GAN”) (NASDAQ: GAN), a leading North American B2B technology provider of enterprise technology solutions for enabling real money ...

New partnership combines TechTarget’s leading independent editorial and G2’s authentic user-generated B2B software reviews to deliver powerful, contextually relevant content experiences to audiences ...

Third-party technology partners accelerate integration, digitization and dexterity in B2B commerce Your email has been sent The last few years have highlighted the divide between early adopters and ...

Shashi Kiran is the Chief Marketing Officer (CMO) at Check Point Software, with prior executive roles at companies like Cisco and Broadcom. I recently participated in a CMO-CISO panel that explored ...

As marketers come under increasing pressure to justify their budgets, they are turning to technology to help measure and demonstrate the return on investment of campaigns. In an economic downturn, B2B ...

CHICAGO, Aug. 05, 2025 (GLOBE NEWSWIRE) -- CHICAGO — August 5, 2025 — Sales within the U.S. B2B technology reseller market grew 4% in the first half of 2025 compared to the first half of 2024, ...

What technologies should B2B marketers pay close attention to? It’s a question that often means considering how the B2C space is currently leveraging technologies, as many will be deployable across ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The new B2B Effectiveness ...

Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense. The ...