Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, ...

AI empowers sales leaders and teams to improve B2B sales processes, from delivering personalized campaigns to automating complex tasks. Written by eWEEK content and product recommendations are ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.

“Technology is changing the consumer experience, the mere fact that TikTok has a marketplace and it is generating over $33 billion is proof that B2C [business-to-consumer] trends will continue to ...

As a juror in the B2B category at The Drum Awards Festival, Jon Burke explains how AI is reshaping marketing, why brand and ...

Let’s start by asking ourselves what "sales" means. If we say it’s converting a lead, we’re not wrong, but we’re skipping a key component — what they are getting out of the deal that motivated them to ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...

A key part of your role as a sales manager is to create an effective sales strategy. Your B2B and B2C approach is vital to your success. Even if your team includes top communicators, presenters, and ...