As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process. The pandemic has had a profound impact on the business-to-business (B2B) ...

AI buying agents are transforming B2B sales by automating early evaluations and reshaping CRM strategies, pushing human sales ...

It's easy for sales teams to focus on small businesses. There are plenty to pitch and they are much less intimidating to approach than large enterprises. Even experienced sales staffs can fall into ...

No matter what industry you’re in, I’m willing to bet there’s a lot of competition. As you struggle to stand out in a sea of businesses, consider that an evidence-based sales process could be the ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum.

It’s almost 2022, and that means the debate is over: We know that deals are won and lost based on customer experience. With that level of certainty, the perception gap of customer experience between ...

The B2B sales cycle, particularly for enterprises, is extensive—often lasting from six months to over a year. That can be difficult both for marketers and for sales professionals who want to guide ...

Former Yahoo! chief solutions officer and New York Times bestselling author Tim Sanders shows you how to take advantage of the collective intelligence of your coworkers and increase your close ratio ...

The sales process has died. It never should have been born. In a previous B2B sales role I was “taught” to follow a specific sales process. My manager and peers encouraged it because this was the way ...

Discover the best B2B sales lead generation companies in 2025. Learn about their services, pricing models, and how to choose the right partner to grow your business with effective lead generation ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

Susan LaPlante-Dube is a Principal at Precision Marketing Group, a B2B marketing agency focused on helping clients drive revenue. “The buyer is boss” is a point I’ve stood by for a long time, and a ...