What is a B2B Loyalty Program? B2B loyalty programs (or B2B rewards programs) are customer retention solutions with specific features and loyalty logic designed to help businesses establish brand ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

NearPoint Strategies’ ground breaking new programme launches to help executives and B2B sales teams turn LinkedIn into a ...

A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

MINNEAPOLIS, Aug. 11, 2020 /PRNewswire/ -- Award-winning B2B marketing agency TopRank Marketing released the world's first B2B influencer marketing report, featuring insights from hundreds of B2B ...

CAMBRIDGE, Mass., Oct. 30, 2019 /PRNewswire/ -- Forrester today announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online ...

AUSTIN, Texas, May 08, 2025 (GLOBE NEWSWIRE) -- More than 60% of B2B marketers say their lead generation vendors fail to deliver the lead quality they were promised — and yet, the cycle continues. Why ...

Plugged in and relevant B2B influencers can still impact an entire landscape. Organizations previously unfriendly to remote work suddenly have had to establish an entirely remote organization ...

LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe ...

SAN FRANCISCO, CA--(Marketwired - Mar 25, 2015) - Influitive, the advocate marketing experts, today announced the winners of the second annual Best Advocate Marketing Awards, who were honored last ...